Gift Wrap Converting

Converting is the process of cutting a wide roll of paper into narrower widths and lengths for retail sale or counter rolls. Converting can also be used to create customized kits and packaging products.

Choose Your Custom Converting

Small Rolls

Create rolls of gift wrap to your specifications.


Stock or custom counter rolls for luxe service.

Kits & Ensembles

Assemble custom kits for maximum profit.

Custom Small Rolls

Various widths of gift wrap can be converted to small rolls. The minimum length is 5′ and the maximum width is 30″.

Rolls are shrink-wrapped or banded, wound coreless or on sheet stiffener cores and custom labeled. Minimum small roll converting quantity is 5,000 linear feet


Stock counter rolls (417′ or 833′) and custom printed rolls can be slit to desired widths.

There is a $20.00 charge per cut for any stock counter roll. All finished rolls are shipped in the original carton. There is no per roll minimum.

Customized Kits And Ensembles

Gift wrap and various retail packaging products can be assembled into kits.

Tell us your requirements and specifications, and we will gladly suggest options and provide quotes.

How to Plan Your Custom Converting

For Enterprise-Level Retailers and Distributors

Shamrock is the premier wrapping paper manufacturer for national brands and retailers. Our experienced production team will guide you through our 7-step customization process.

Shamrock makes your custom gift wrap concepts a reality. We accept small runs and offer lower minimum orders than other manufacturers and imports.

Initial consultation to determine
project timeline and scope

Paper staged for conversion

Rolls converted and packaged for bulk pack, mix pack or in-store display

Cartons prepared for small parcel, LTL or truckload distribution

Product delivery - on time,
on budget